Razorpay Checkout Redesign
Led the redesign of Razorpay's payment checkout experience — India's most widely used payment gateway. Simplified the 12-step checkout flow into 4 intuitive screens while maintaining compliance.
Led the redesign of Razorpay's payment checkout experience — India's most widely used payment gateway. Simplified the 12-step checkout flow into 4 intuitive screens while maintaining compliance.
Objectives
Reduce payment abandonment, improve trust signals, and create a consistent checkout experience across web, mobile web, and in-app webviews.
Pradyut's redesign reduced our checkout abandonment by 22%. His systematic approach to UX research and iterative testing made all the difference.
— Ankit Goyal, VP Product @ Razorpay
