REVERIE

A conceptual caf?? and lifestyle brand exploring the romanticization of coffee through storytelling, visual identity, and experiential design.

A conceptual caf?? and lifestyle brand exploring the romanticization of coffee through storytelling, visual identity, and experiential design.

Objectives

Developed a cohesive brand identity and visual system that positions coffee as an emotional, everyday ritual rather than just a product.

Strengthened my ability to build a brand from concept to execution by combining storytelling, visual identity, and audience-driven design thinking.

Self-Initiated Concept Review