Natasha Parekh is a UI/UX Designer specializing in end-to-end experience design for AI-driven products. With 3+ years of experience across e-commerce and generative AI platforms, she focuses on translating complex AI systems into clear, human-centred user journeys, from problem framing and UX strategy to interaction design and high-fidelity UI.
She works comfortably in ambiguous problem spaces, aligning user needs, business goals, and AI capabilities to design experiences that are both usable and scalable. Natasha has collaborated with global teams across India, the US, Europe, and China, and is now deepening her focus on AI-led product strategy and journey orchestration.
